Date: multiple dates

Time 10am

Location: multiple

Price $175

Class: Business of Beauty Building Repeat and Loyal Clients

Description: Get the big picture when it comes to building a brand, a business, and a clientele.

It all starts with WHY you do what you do.  Know what to watch to make sure you are getting the results you want. To be successful you must have a plan and with this class you will get to take one home.  What do customers value? How to use these things to grow your business.  Build a plan that will carry you on to success.

Segments:

1. Whats your Why and Purpose

   1. Your why

   2. Your purpose

   3. Your mission

   4. You calling

2. What is great customer service

   1. Love and care

   2. Consultation

   3. Recommendations

   4. Booking

3. Vital signs to watch

   1. Why we measure them

   2. How to improve them

   3. What are their vital signs (interactive)

   4. What are they

      1. New guests

      2. Retail per guest

      3. Service per guest

      4. Frequency of visit

      5. Rebooking rate

4. Goal Setting (interactive)

   1. Work on goal board for each person

   2. Accountability buddy

   3. How much money will it take?

   4. Figure out how that equals into vital signs

      1. Year

      2. Monthly

      3. Weekly

      4. Daily

Taught by: Stephen Adams and Axcelr8 Academy

Stephen Adams
Stephen Adams is a highly respected hair educator, business strategist, and creative leader with over 30 years of experience in the beauty and cosmetology industry. As the co-owner of Moxie Hair Salon and StepsHair, Stephen has built a reputation for elevating industry standards through innovative education, strategic business development, and creative brand management. His expertise spans hair cutting, coloring, and salon operations, making him a trusted mentor to stylists and salon professionals nationwide.

Stephen’s career is defined by his commitment to education. He has worked as a national and international educator, collaborating with top brands such as Aveda, Paul Mitchell, and Arrojo to train stylists at all levels. As Creative and Education Director at Studio Be Salon, Stephen restructured education programs for new stylists, led creative marketing campaigns, and partnered with national educators to deliver cutting-edge training.

Stephen’s dedication to inspiring creativity and growth in the beauty industry makes him a sought-after educator and leader, helping professionals hone their craft, grow their businesses, and achieve lasting success.